As the money in North America continues to rise in the professional soccer ranks, you likely will start to see increases in how the sport gets marketed. With the need to compete for sponsorship dollars, television ratings, social media followers and social signals (re-tweets, likes, shares, etc.), and other metrics to prove that the sport’s new fans are good for advertisers there is an increased need to capture initial attention.
The underlying assumption is that most sports fans are in a hypnotic trance, needing to “escape” from their realities, have money on the line through daily fantasy sports or other avenues, are in an altered mindset due to alcohol, or are on their phones during games. The teams and leagues need to be able to break through all of those impediments and offer something that captivates the majority of their audiences with clear messages and entertainment value.
Traditionally there are videos on the large screens, posters throughout the stadium, and some basic other media. There are new advances in media technology, however, which are starting to be implemented by major sports teams and major corporations. This post will show some examples of these advances in media that are designed to use technology methods and increase fascination in the minds of the intended audiences.
Let us know your thoughts on the types of creative digital experiences which are about to come onto the scene for the sport.
- Example of 360 degree spherical video production for a major corporation
- Example of a 3d building projection mapping company making the side of a building come alive with a story and captivating an outdoor audience
- Example of augmented reality marketing in a print ad (such as a game program) to interact with one’s smart phone or mobile tablet
- Example of the Dallas Cowboys large video screen promo video using parallax animation and camera projection with motion graphics
- Example of an exhibit booth design studio that helped the Boy Scouts using holodeck technology for interactive and 360 degree video
Here is an example of the NFL’s Kansas City Chiefs getting exposure in Dallas through an interactive museum exhibit:
With soccer’s increasing popularity in the USA, many career professionals are considering some form of recreational teams and leagues to stay in shape after work and on the weekends. These can be in the forms of:
- outdoor recreational leagues
- pickup games
- indoor leagues
- co-ed leagues
- other forms of organized play
The reasons vary widely as to why many of these people choose to play soccer instead of go to the gym, do martial arts, ride bicycles, do yoga or any other form of fitness. Some of these reasons include:
- a sense of team play
- the ability to taste victory while getting in shape
- enjoying strategy
- being able to run in multiple directions instead of just in one direction like on a treadmill
- the thrill of being able to score a goal
What are your thoughts on this trend?
Thanks to our friend Heather for her original conversation on the topic.
With the growing popularity of soccer in the U.S. you will start to see it played in non-traditional places in America. This is because of the increased exposure of the sport in the following manners:
- Able to watch live Premier League games online
- Increased exposure of the World Cup
- The U.S. women’s World Cup team
- Stability of franchises in the MLS
- Social media
Instead of kids playing stickball or Wiffle Ball in suburban streets, you are starting to see an increase in “pickup” soccer games. Even businesses on their retreats or company outings are starting to bring soccer balls to have friendly games between employees.
Also, strangers are starting to have pickup games in the U.S. One example is a RV park owner in San Antonio who told us that his guests – often who have extended stays while working in nearby towns – sometimes pack a soccer ball and invite other guests to play in the open lots. Trees are used for goals and everyone seems to be having fun.
What do you think about this increase in the sport? Are you seeing anything unique like that listed above? If so, please let us know and we will give you credit in a future post.
It is funny to see the transition in the U.S. from never really discussing soccer in everyday conversation to going totally crazy (in the good way!) for the World Cup. With so much hype, combined with the scarcity of an event which happens only once every four years, I find it humorous.
All of the ethnic groups start to show their jerseys and other merchandise. Unique types of recipes start getting cooked which almost never get made during any other time. An international flavor takes over certain U.S. sports bars; and… of course… the songs! The fan-generated music is one thing which differentiates international soccer from other U.S. sports.
Here are just some examples of the fun starting here in the U.S.:
- My friend Dan has his wife cook certain ethnic dishes that he hasn’t had in ages
- Jen and Michael have their kids learn more about world geography in ways like learning the capitals and other major cities of each country in the World Cup
- JB has some of his employees talk about the World Cup when people call about international moves, either leaving the U.S. or moving into the U.S.
- Even teams in other sports like the Brownsville Charros have their players watching the matches on their phones while traveling from town to town. One team offering family activities in Fort Worth are taking pictures of baseball fans wearing soccer jerseys with the team’s mascot
My friend has a kid who loves soccer. This is the first year where the kid will be old enough to appreciate the World Cup, so the family plans on watching as many of the events as possible. The ability to see the games being played, with all of the recording capability, is going to be leveraged to help the kid with school as well.
Here are some of the ways:
- getting a map of the world so that the child can identify the countries and where they are in relationship to one another
- learning the basics of each language for the countries they see including counting from one to ten, the alphabet, and other basics for each language
- talk about the cars relevant to each country since his dad sells pre-owned jaguars in Dallas and North Texas
- try out a dish tied to the native countries playing
What else would you recommend?
One of the wild aspects of the World Cup is the passion it brings out in fans in America, especially those who weren’t born here. Even more interesting is the passion coming from first-generation Americans who are heavily involved in professional and amateur athletics!
This is interesting as so many people tend to be “haughty” about their respective sports, but when the World Cup, the Olympics or any other sporting event which happens less than once a year takes place… the national pride comes out quickly! I found this particularly funny from a friend who is one of the boxing and jiu jitsu trainers in Dallas. He is so heavily involved in boxing, MMA, jiu jitsu and Muay Thai that you would think an athlete (born and raised in Eastern Europe) – focused on sports so combative and individualistic – would not pay much attention to a team sport which doesn’t have lots of physical contact.
In actuality, he loves the sport especially when his country plays or is attempting to qualify. He, and guys like him, can go on for hours about soccer and the World Cup and other FIFA events.
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!